A/B testing plays a crucial role in improving the online user experience and optimizing website conversion rates. Many software solutions have emerged to make A/B testing more effective and insightful.
Here are the top 10 A/B testing software you can use as pro digital marketer or performance marketer.
1. VWO Testing
- Rating: 4.3 out of 5
- Ease of Use Ranking: 10th
- Entry Level Price: Contact for details
- Description: A powerful tool for running experimentation programs with a focus on improving website conversion and user experiences.
- Primary Users: Product Managers, Digital Marketing Managers
- Industries Served: Marketing and Advertising, Computer Software
- Website
2. MoEngage
- Rating: 4.5 out of 5
- Ease of Use Ranking: 2nd
- Entry Level Price: Free upto 10,000/month
- Description: An insights-led customer engagement platform trusted by a wide array of global consumer brands.
- Primary Users: Digital Marketing Managers, Product Managers
- Industries Served: Financial Services, Online Media
- Website
3. AB Tasty
- Rating: 4.5 out of 5
- Ease of Use Ranking: 6th
- Entry Level Price: Contact for details
- Description: A leader in experimentation, personalization, and feature management solutions.
- Industries Served: Retail, Cosmetics
- Website
4. Adobe Target
- Rating: 4.3 out of 5
- Ease of Use Ranking: 19th
- Entry Level Price: Free
- Description: Allows for the testing of different website variations to tailor and deliver a personalized user experience.
- Industries Served: Marketing and Advertising, Computer Software
- Website
5. Netcore Customer Engagement and Experience Platform
- Rating: 4.5 out of 5
- Ease of Use Ranking: 3rd
- Entry Level Price: Free
- Description: A growth platform aimed at enabling marketers to drive powerful customer engagements.
- Industries Served: Financial Services, Banking
- Website
6. Bloomreach
- Rating: 4.7 out of 5
- Ease of Use Ranking: Not specified
- Entry Level Price: Contact for details
- Description: Offers a suite of products that drive personalized customer journeys.
- Primary Users: Marketing Specialists, Marketing Managers
- Industries Served: Retail, Marketing and Advertising
- Website
7. Split
- Rating: 4.7 out of 5
- Ease of Use Ranking: 1st
- Entry Level Price: Free
- Description: Focuses on empowering product development teams to do more with less, enabling fast, confident decision-making.
- Primary Users: Software Engineers
- Industries Served: Computer Software, Financial Services
- Website
8. ClickFunnels
- Rating: 4.6 out of 5
- Ease of Use Ranking: 18th
- Entry Level Price: $97 a month
- Description: An online sales funnel platform that enables the creation of high-converting sales pages.
- Primary Users: Owners, Founders
- Industries Served: Marketing and Advertising, Health, Wellness, and Fitness
- Website
9. Unbounce
- Rating: 4.4 out of 5
- Ease of Use Ranking: 5th
- Entry Level Price: $64 (after 20% off)
- Description: Uses AI to leverage data from over 1.5 billion conversions to create high-performing landing pages.
- Primary Users: Marketing Managers, Founders
- Industries Served: Marketing and Advertising, Computer Software
- Website
10. Yieldify
- Rating: 4.7 out of 5
- Ease of Use Ranking: Not specified
- Entry Level Price: Not specified
- Description: A personalization platform that assists ecommerce businesses in engaging customers with personalized experiences.
- Primary Users: Marketing Managers, Ecommerce Managers
- Industries Served: Retail, Apparel & Fashion
- Website
Each software brings a unique set of features and capabilities, catering to various business needs and industry requirements. Selecting the right A/B testing software should be aligned
Information: Google Optimize was also one of the best A/B testing tools in marketer. But now it is not available. Google Optimize and Optimize 360 are no longer available as of September 30, 2023. Any experiments and personalizations still active on that date have ended.